Social Media Observatory (SMO) at the Hans Bredow Institute (HBI)
The Media Research Methods Lab (MRML) is designed as a method-orientated lab that combines established social science methods (survey, observation, content analysis, experiment) with innovative digital methods from the field of computational social science (e.g. automated content analysis, network analysis, log data analysis, experience sampling) across all topics and disciplines. The integration of established and new methods and data sources promises the best results for the empirical investigation of current challenges and developments in media change.
The (Social) Media Observatory is funded as an open science research infrastructure within the Research Institute for Social Cohesion (FGZ) and is a sub-project of the MRML. The core task of the SMO is the long-term monitoring of relevant digital communication on selected internet platforms and online news media to answer social science research questions and to support corresponding research projects.
Further information on the institute can be found on the HBI website.
The (Social) Media Observatory is funded as an open science research infrastructure within the Research Institute for Social Cohesion (FGZ) and is a sub-project of the MRML. The core task of the SMO is the long-term monitoring of relevant digital communication on selected internet platforms and online news media to answer social science research questions and to support corresponding research projects.
Further information on the institute can be found on the HBI website.